Diageo has launched recently a tool that helps you to match single malt whiskies to anyone’s individual taste either by their favourite single malt they usually drink, or their favourite whisky region, or their favourite type of food (by categories like Scottish, English, Seafood, Tapas, Dessert, etc).

The tool suprised me first when I tried to find “my single malts” to my favourite food. No matter I pick parma ham or chocolate mousse, the offer was Dalwhinnie 15 yo, Royal Lochnaggar 12 yo or Cardhu 12 yo. Second surprise was that Diageo included many competitor brands into the list of favourite single malts anyone usually drink. Although my favourite was missing from the list. The third surprise was when I found the iPhone application of the Malt Matcher.

Beside the Malt Matcher, Diageo US  launched a mobile version of thebar.com website mid December. This website includes only the Diageo portfolio.