The Pact simulator is a tool of Johnnie Walker to promote its Responsible Drinking programme. It is a futuristic pod, which will provide consumers with a practical demonstration to remind them of the dangers of driving under the influence of alcohol in a controlled virtual environment. It is better to crash yourself in the virtual world and learn from it. You have several lifes in the virtual world, while only one in reality. Don’t risk it! No whisky is worth it.